Liberty Burger is a locally owned neighborhood burger bar with 6 locations in Texas. Since it is a Texas-grown business, I kept an industrial look with the use of wooden textures, metal pipes, and classic western font. To play into the idea of Liberty, I pulled the colors for the branding from the statue of liberty. Moreover, the icon from the flame and custom mural pushes the idea of liberty more. The icon is used for branding the collateral pieces like the coasters, menu, Togo bag, and stickers. I also created neon signage with scaffolding that can be used in and outside the store.
