The Rainforest Alliance is a non-profit that strives to protect the environment by changing the way coffee, tea, and other crops are farmed to be as sustainable and low impact as possible. Their iconic frog logo is used as a seal on various rainforest-certified products. I designed the frog with a pensive look to it as if it's looking after the people and nature. The pattern, inspired by the different flora and fauna of the rainforest and reimagined as layers and shapes is used across various branding elements like the tote bag, Coffee cup sleeve, Point of purchase and Annual Report sample spreads.
