Milk-Bone is a brand of dog biscuits shaped in the form of a bone made with minerals, meat products and Milk. I reimagined the brand as a luxury dog biscuit brand, hence, the classic black and gold color combination. The main image is a striking visual of a bone encapsulated within milk. This image serves its purpose to promote a healthy approach in the making of the product to appeal to consumers. Milk is also portrayed on all sides of the packaging to show that it's the main ingredient. Elements like the logo and the small hearts are taken from the original packaging to keep a tie with the original consumer base of Milk-Bone. 
Back to Top